At the San Francisco meeting, delegates voted in favour (just! - it was a slim majority, dimpled chads and all) of adopting the tag line "Advancing the Business of Intellectual Property Globally". The comma was daringly dropped. The tag line will be used on LESI letter heading and the web site, beneath both the LES logo and the wording 'Licensing Executives Society International'. National and regional societies will be asked to use the tag line similarly.

At the forthcoming meeting in San Francisco, October 22-23, delegates will be asked to vote on the adoption of the following descriptor in their brand presentation - "Advancing the business of intellectual property, globally."

The annual international conference in Manila, Philippines in June 2009 was a very successful meeting. There was a good attendance, interesting presentations, and of course wonderful opportunities for networking. The Philippines society can be well satisfied with their organization of the conference. The opening welcome speech by the president of LESI can be followed by clicking the youtube link on the screen, or by following http://bit.ly/Iv5Vb.

The Annual International Meeting in Manila was a great success. Have a look here for the Post-Conference Bulletin.

We are now looking forward to the next Meetings of special International interest. There is the Annual USA/Canada meeting in San Francisco 18-21 October 2009, followed by the International Delegates Meeting 22-23 October. Then there will be the Annual Pan European Conference hosted by LES Hungary in 2010. The next Annual International Meeting is in South Africa 11-14 April 2010 preceded by the International Delegates Meeting 9-11 April. For further details follow the links on the images.

Poetic rebranding issues
The proposed rebranding of LES was discussed at the International Delegates Meeting in Manila on Sunday 7th June. Views were expressed for and against. Those against were of the view that LES is an established brand which should not be changed, but many agreed that 'Licensing Executives Society' does not well identify the range of the society's present day activities.

In particular, 'Executive' was thought by some to be an old fashioned term. It is redolent of the gently mocking 1974 poem of that name by the British Poet Laureate, Sir John Betjeman:

"I am a young executive. No cuffs than mine are cleaner;
I have a Slimline brief-case and I drive the firm's Cortina.
In every roadside hostelry from here to Burgess Hill
The maitres d'hotel all know me well, and let me sign the bill.

You ask me what it is I do. Well, actually, you know,
I'm partly a liaison man, and partly P.R.O.
Essentially, I integrate the current export drive
And basically I'm viable from ten o'clock till five.

......."

The rebranding issue will be considered again, and a motion may be put to the delegates for a vote, at the next meeting in San Francisco in October.

Rebranding LES
Here's your chance to make your views known. The proposal to rebrand the Licensing Executives Society International as the Business and Intellectual Property Society International will be debated in Manila next week. The aim of rebranding is to make clearer the purpose and interests of the society. Post your comments here now.

We will soon be meeting in Manila. One of the items on the agenda for discussion is communications. Those of you regularly checking on www.lesi.org will have noticed the many improvements. You can also track web site changes through twitter.com/les_comms. For the present, here is another video link to keep you amused and informed. Promotion of inventive activity is on everyone's agenda.