Poetic rebranding issues
The proposed rebranding of LES was discussed at the International Delegates Meeting in Manila on Sunday 7th June. Views were expressed for and against. Those against were of the view that LES is an established brand which should not be changed, but many agreed that 'Licensing Executives Society' does not well identify the range of the society's present day activities.

In particular, 'Executive' was thought by some to be an old fashioned term. It is redolent of the gently mocking 1974 poem of that name by the British Poet Laureate, Sir John Betjeman:

"I am a young executive. No cuffs than mine are cleaner;
I have a Slimline brief-case and I drive the firm's Cortina.
In every roadside hostelry from here to Burgess Hill
The maitres d'hotel all know me well, and let me sign the bill.

You ask me what it is I do. Well, actually, you know,
I'm partly a liaison man, and partly P.R.O.
Essentially, I integrate the current export drive
And basically I'm viable from ten o'clock till five.

......."

The rebranding issue will be considered again, and a motion may be put to the delegates for a vote, at the next meeting in San Francisco in October.