At the San Francisco meeting, delegates voted in favour (just! - it was a slim majority, dimpled chads and all) of adopting the tag line "Advancing the Business of Intellectual Property Globally". The comma was daringly dropped. The tag line will be used on LESI letter heading and the web site, beneath both the LES logo and the wording 'Licensing Executives Society International'. National and regional societies will be asked to use the tag line similarly.